The fashion industry in India embodies its rich culture and heritage. It stands at the cusp of disruption, propelled by innovation, personalization, the proliferation of technology, and the growth of e-commerce retail. Most successful fashion brands embarked on the growth journey by developing omnichannel presence to build a strong connection with consumers. The fashion D2C segment is not only leading this growth but also attracting investor interest. Deep digital penetration and enhancing social aspects, including workforce demographics, have made the women’s wear segment hold the majority share of the e-commerce fashion market in India. It is projected to grow to US $39 billion by 2025.​

The client envisioned enhancing the value to its consumers by offering innovative designs in line with rapidly changing fashion trends. They needed a professional expert to put together a strong pitch deck, emphasizing the strengths, weaknesses, opportunities, and threats to prepare a strategic roadmap for their business. It focused to demonstrate the exclusivity of the women’s wear brand, the brand’s position as a modern atelier, and its winnability over a time period.​