Become 5x better at Fundraising

Clearly communicating the startups business potential to investors, business partners and other stakeholders is critical to winning their support, guidance and resources for building a successful venture.
Having a well thought through business backed with sound budgets & financials is not enough anymore to attract and retain stakeholder attention. Investors’ time to evaluate a startup is constantly reducing, and more startups are vying for them. It is imperative to answer the important questions of the investors in the least amount of time and still ensure to be memorable.
Our experience as startup founders and as advisors to the investment fraternity and corporations gives us a good understanding of the habits & challenges in the board rooms of investors/decision-makers and in the cubicles of startup founders.

About us

Our services

IM / Investor Pitch Deck

Compelling Pitch Decks for Growth-hungry Startup Founders Crisp & concisely drafted pitch decks that showcase the business idea, clear differentiating factor, strong fundamentals & team, and attractive growth potential are vital for garnering investor interest.

Financial Modelling & Analysis

Investor-ready Business Plans, financial models, and growth projections for budgeting and fundraising. A comprehensive & detailed financial planning allows startups to effectively quantify their business goals and financial needs. This requires objective and detail-oriented expertise coupled with a strong understanding of finance to make accurate estimations.

Business Valuation

Independent valuation using relevant methods that factor in the startup business model, growth stage, and peer benchmarks. Valuation is both, a science & art, and the value of any asset varies for each stakeholder. An external expert’s perspective gives an unbiased assessment and simultaneously unlocks the startup’s true worth to attract investor interest.

VC Connect

Minimise time-to-funding by bringing startups to doorsteps of investors. Fundraising is a time-consuming and time-critical activity that can determine the fate of even fledgling startups. Eliminating the most unproductive phase of cold-chasing investors by making direct warm-connects with right-fit investors can make all the difference.

What does financial modelling entail?


Top-down forecasting

Macro to micro view approach (TAM, SAM, SOM metrics) for forecasting the startup business.


Bottom-up forecasting

An inside-out view that extrapolates internal assumptions to form a macro view.


Pro forma statements

Profit and Loss Statement (P&L), Balance Sheet and Cash Flow Statement for fundraising.


Operational cash flow

A crucial part of the fundraising packet, unearths the monthly cash inflows and outflows.


Key metrics / KPIs

Revenue growth, EBITDA, Burn rate, and LTV/CAC, and several others to boost investor’s confidence.


Stress testing

Scenario-analysis and stress-test methods that enable institutional investors to have a plan that considers adversities.

Case studies


IM & pitch deck for a pet healthcare startup

AlphaValley helped Wiggles develop a compelling business plan, financial model and pitch book. Learn how Wiggles raised a seed round with our help.


Business plan for hotel acquisition

A hotelier was looking to acquire a 4-star property. Learn how AlphaValley developed a persuasive business plan that helped him raise $6 million.


Fundraising advisory for a healthtech firm

MedLyte is an app that helps doctors manage follow-up consultation remotely through technology. The team was looking to raise funds to scale the product/tech team and market the product. With AlphaValley's help, Medlyte received the seed funds an early-stage VC.

How can AlphaValley Advisors help?

Our team has experience in constructing robust financial plans for different startup business models including SaaS, consumer internet and subscription.

Comprehensive financial models for fundraising

We have experience in creating bullet-proof financial models for startups across verticals and geographies. If you are looking to raise funds, you need to have financial projections that are not only ambitious but also well-tested. We conduct stress testing of the assumptions before presenting it to the VCs.

Financial model review and analysis

If you have an existing model built by your team or a consultant, we can provide independent evaluation and analysis. We revamp the existing financial models by conducting a thorough investigation and bringing out the key insights with the help of an impactful dashboard. We also perform independent stress-testing to examine the strength of the plan.

Startup Valuation

We provide independent valuation service to early-mid stage startups as well as conventional businesses. Startup valuation is an art, and it often gets messy when dealing with an early-stage startup with little or no history of revenues. Many variables demand consideration while doing comps or recent transactions analysis in such cases. AlphaValley team offers reliable and comprehensive business valuation service.

Why AlphaValley Advisors?

Startup like DNA

We have startup like DNA – we move fast, iterate and focus on getting work done. We use technology effectively to achieve better productivity and agility. In other words, we are not perfectionists but doers.

Database Access

We use a wide-range of reliable and industry-specific data sources to ensure our analysis is rooted in relevant and up-to-date data. We ensure we have the needed data to correctly measure the right metrics.

Investor-like Approach

A 360-degree perspective developed with inputs from our investor network and designed for the investor’s mind-set. Our insights are based on the top-of-mind questions of investors in a modern-investor friendly structure.

Research Pedigree

We are a team of skilled consultants and analysts that have advised large corporations to startups in growth and operating strategies across verticals and geographies. We also collaborate with domain experts to leverage their sector knowledge.

What our clients say

Confidential, USA

Great Service! Great Communication! Highly recommend and will do business again.

Subramania Sai, India

Satisfied with coordination and hope same in future.

Confidential, UAE

If you are looking for professional, trusted, accurate work alpha valley is your company.

Confidential, India

The team knew and understood their tasks giving us results in the time promised.

Pricing starts at USD 500*. Contact us if you have any queries regarding our financial analysis and modelling services.

Contact Us

1. Top-down forecasting

Using this approach, we work from the macro view towards a micro view of the business/startup. Often referred to as TAM, SAM and SOM, these metrics are critical for early-stage investors. These metrics form the basis of any financial model assumption. Investors like to weigh the worst-case and best-case scenarios based on these metrics.

1. Total Addressable Market (TAM): This is the total market demand for the subject product/services which is estimated using the top-down approach, bottom-up approach, or value theory.
2. Serviceable Addressable Market (SAM): It is the segment of TAM that the company can achieve through its current products/services and sales channels.
3. Serviceable Obtainable Market (SOM): This is the portion of SAM that the business can capture within a specified timeframe


2. Bottom-up forecasting

The bottom approach is less dependent on external factors such as industry vertical and economy. Unlike top-down forecasting, we build an inside out view and form a macro perspective. Hence, the essence of this approach lies in extrapolating the internal assumptions to create a set of numbers that seem reasonable and could be substantiated. The method is useful to project revenues, expenses and cash flows over a short-term period [18-24 months].

When building a financial model, we often combine the two methods to counter the shortfalls of each technique.


3. Pro forma statements

A professional business plan presented to investors or banks for fundraising includes three statements, i.e. Profit and Loss Statement, Balance Sheet and Cash Flow Statement.

P&L statement projects the performance of a startup/business over a period of 3-5 years. The P&L is critical because it shows investors the potential of the startup’s scale (revenue), expenses and profitability. Other key indicators that the VCs typically assess are EBITDA, gross margin and net margin.

The balance sheet reflects the financial position of a business at a point in time. In other words, it exhibits what a company owns (assets) and what it owes (liabilities).

Cash flow statement exhibits the inflow and outflow of cash over a specific period (reporting period). Cash flow statement is divided into three parts, i.e. cash flow from operations, cash flow from financing and cash flow from investing. Operational cash flow is of more interest to early-stage startups as it reflects the cash inflow and outflow from core business operations.


4. Operational cash flow

A crucial part of the fundraising packet is Operational cash flow statement. While the pro forma financial statements include cash flow statement, the projections in it are annual. While P&L statements can overstate a business’s potential, operational cash flow statement can unearth the underlying challenges pertaining to the timing of the cash inflows and outflows every month.


5. Key metrics / KPIs

Regular analysis of Key Performance Indicators is crucial, and inclusion of this in the fundraising packet could help boost investor’s confidence. Broadly some key indicators that businesses must track and present are Revenue growth, Gross margin, EBITDA, Burn rate, and cash runway. Some startups may also be required to present vertical-specific indicators. For instance, SaaS startups usually track and report MRR, churn, LTV/CAC for SaaS.


6. Stress-testing

The projected statements portray the performance, efficiency and sustainability of the business. Not only it helps us price our products/services but also strategise best to yield the highest possible return for all stakeholders. However, for institutional investors, it’s imperative to have a plan that considers adversities.

Scenario Analysis: Here, we create a best-case, base-case and worst-case scenario where we change some key variables to analyse the impact it lays on the rest of the business parameters. The change in the set of variables represents a hypothetical scenario which has a probability of occurrence sometime in the future.

Stress Test: This is an enhanced version of scenario analysis where we change multiple parameters to their worst possible levels and analyse their impact on the business. The tests forecast the business’s resilience and sustainability in extreme macroeconomic and microeconomic environments.