The client, a serial entrepreneur, experienced some of these problems first-hand and was keen to solve this problem.
He set out to build the most preferred shopping platform for the in KSA. Monh’s vision was to be the most admired shop in the kingdom. He wanted to raise funds to bolster the technology and operations
E-tail is a growing phenomenon, not only in the developed markets such as US, but also in emerging markets. The key enabler of this proliferation of online commerce is rapid growth in smartphone penetration. Some markets in EMEA too embraced this disruption, with a gush of online players vying for their piece of share.
Yet, the market in Saudi Arabia was fragmented and untapped. Customers and small businesses had limited choices when it came to shopping for daily needs online. While some stores provided delivery, their systems were inefficient since they used no/low tech.
