The client wanted to tap into a large and growing market of mental health and wellness segment in Canada.
The proposition was to offer a platform that solves for the unique needs of mental health for individuals and family groups through counselling, workshops and other programs with a trained network of professionals. In 2019, the U.S. mental health market spending reached USD $225B. About $5.2B Canadians seek for mental treatments. 61% of Canadian primary care practices are not accepting new patients. Accessible and inclusive mental health care is a large and growing problem. Stress and anxiety brought on by the health crisis have accelerated demand for virtual behavioral health services. Extraordinary advances have been made in the treatment of mental well-being with digital solutions now.
