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Information Memorandum for a Visa/Immigration Consulting Firm

SMB

Client Need: Business Plan Development and Competitive Benchmarking

A leading immigration consultant in India was looking for an advisor to identify key market insights and develop an information memorandum. Their business was growing profitably, and the founders were looking for a strategic investor to scale the business. The founder had initiated discussion with a few investors, some of which were fruitful, resulting in subsequent meetings. The management wanted to build the investor facing materials themselves. However, a growing customer base kept them busy.

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Challenges

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Market Research

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Business Plan and Valuation

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Investor Presentation

Solution

Market Research

AlphaValley team collaborated with the client to understand their customer’s persona. The next step was sizing up the market and identifying the growth pockets. Our team also conducted a financial performance benchmark of the key competitors. This analysis helped our client understand the market and competition better. The management used these insights to form their sales targets and business plan.

Business Plan

The next step was to develop a financial model. The management wanted to understand the capital requirements to achieve 3-4x growth in two years. AlphaValley team constructed a business model that presented scenarios to achieve different revenue goals and capital requirement in those cases.

Valuation & Investor Presentation

Calculating valuation of a business is a fairly complex exercise. The problem amplifies further for small business because of relatively low/no consistency. Forecasting revenue, profits, and cash flow for high-growth ventures requires an analytical approach to avoid bias. However, unavailability of data compounds the problem as arriving at a narrow range becomes nearly impracticable. AlphaValley team conducted valuation using various approachs and presented a relatively narrow range that helped the client comprehend the ballpark valuation for negotiations with the investors. We crafted a presentation that helped the client showcase its business as a compelling venture.

Outcome

The assignment was an eye-opener for the client as it helped them learn intriguing insights about the competition and plan their response accordingly. Business plan consulting and valuation helped them approach investors with data-backed conviction.

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