The client targeted to become the leading innovative F&B group advocating seafood culture.
They wanted to open 19 franchise fine-dine restaurant outlets and capture the UAE and GCC markets in the long term with their unique and authentic seafood cuisines.
Close to 32% of Emiratis are willing to spend AED 100-300 while eating outside, and the restaurant management sector is expected to expand at a rate of 5.22%. At the seafood market, diners shop for their meal, choosing the catch of the day from the astonishing array of seafood. Growing health consciousness is driving the consumption of organic fish.
