The client aimed to mend the broken value chain to fulfil unmet B2C demand for a refreshing at-home coffee experience in the promising regions of KSA and UAE.
He needed professional expertise to redevelop and garnish his existing pitch deck with an impactful narrative of his grand vision.
Coffee consumption in GCC is on the rise in tandem with increasing e-commerce sales. The coffee import has risen by 43% in KSA and 249% in UAE during 2008-2018. By 2026, domestic Saudi coffee consumption is forecasted to reach 28,700 tons per annum. Online purchases and at-home brewing of coffee have become a preferred norm for its loyal customers. A path-defining trend for coffee companies, notably accelerating the roll-out of digital tools, including mobile applications for ordering, curbside pick-up, delivery, and e-commerce platforms for coffee retailing.
