The client wanted to tackle this problem head-on with India’s first preventive health service for pets. Wiggles wanted to offer pet owners subscription box that contains preventive medicines and supplements. The client was looking for an advisor to draw out a detailed business plan for raising seed fund.
Pet ownership in India has grown multifold in the last decade. The proliferation is primarily because of the expanding urban middle class. While this trend fueled the allied verticals such as pet food and cosmetics, preventive healthcare largely remains neglected. A significant share of people turns pet owners because it’s a status symbol. The pet owners often abandon their old pets as the cost of health care, vaccines, and medicines multiply when pets age.
