The client was looking to raise capital from angel investors or Venture Capitalists.
India has a population of over one billion and is among the largest consumer markets. Naturally, agriculture is a crucial sector for the country and employs over 90 million farmers.
India is also one of the largest markets for organic foods. The market is flooded with products, but few trustworthy brands offer genuinely organic food as most companies lack credibility, and the healthy foods market is underserved.
An engineer turned farm-preneur decided to challenge the existing situation. Unlike majority companies that lack empathy towards farmers, his company kept farmers first. They developed deep relationships with farmers, provided them with training, technology, and necessary support to increase farm output.
Their vision was to rebuild an ecosystem of healthy, and sustainable life for consumers, farmers, and nature. Their first line of product was one of the best certified milks and was selling well. The founders hoped to replicate their initial success in a scalable D2C organic foods business.
