Information Memorandum for a Dairy firm


The client was looking to raise capital from angel investors or Venture Capitalists.

India has a population of over one billion and is among the largest consumer markets. Naturally, agriculture is a crucial sector for the country and employs over 90 million farmers.

India is also one of the largest markets for organic foods. The market is flooded with products, but few trustworthy brands offer genuinely organic food as most companies lack credibility, and the healthy foods market is underserved.​

An engineer turned farm-preneur decided to challenge the existing situation. Unlike majority companies that lack empathy towards farmers, his company kept farmers first. They developed deep relationships with farmers, provided them with training, technology, and necessary support to increase ​farm output.​

Their vision was to rebuild an ecosystem of healthy, and sustainable life for consumers, farmers, and nature. Their first line of product was one of the best certified milks and was selling well. The founders hoped to replicate their initial success in a scalable D2C organic foods business.




How to convince investors to invest in a competitive market?​


Develop business plan and identify ​ fund requirement for the same?​


How to estimate the addressable market for organic products in micro markets?​

The founders had hired a consultant who prepared a business plan, but the documents lacked conviction. Their early interactions with potential investors indicated the need for a revamp of the memorandum. Hence, they wanted the story and investment thesis to be 5x more convincing. Simultaneously, they wanted to remain focused on building relations ​with farmers and growing the business. ​
So, they approached AlphaValley to assist them prepare a VC-grade investor pack (investor pitch deck, teaser, and financial model). Our consultant had worked on business plans and strategy for daily brands and had fair knowledge of the dairy industry.

The Final Results

AlphaValley developed a compelling memorandum pack for the client

The deck received positive feedback and term sheet from investors ​

The client also featured in the first season of Shark ​Tank India​

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