Fundraising advisory for a healthtech firm

Business and Fundraising Advisory for a Health Tech Startup

Health Tech | SaaS

Client Need: Develop Information Memorandum for a Remote Patient Management App

MedLyte is an app that helps doctors manage follow-up consultation remotely through technology. Aakash Doshi, the founder, along with his team, had built a valuable product, and the initial feedback from the customers (i.e. doctors) was encouraging. The team was looking to raise funds to scale the product/tech team and market the product. A leading Venture Capital in India had expressed interest in their product. The team was looking for an advisor’s help in analysing the business model, developing a pitch book, and financial projections.

Challenges

Business Model Analysis

Business Plan Development

Pitch Deck Narrative

Solution

Business model analysis

While the initial product feedback was positive, the founders needed an objective, unbiased analysis of their proposed revenue models. The fundamental dilemma was whether to offer the product as a one-time purchase or as a subscription (SaaS). AlphaValley team developed a framework that tested the viability of both the options. The impartial analysis helped the founders take an informed decision.

Business plan creation

AlphaValley team developed a thorough business plan. The Medlyte team wanted a simple financial business plan as they believed it would be more comfortable to explain. SaaS models are typically complex to build and require a fair amount of assumptions. Our team developed an uncomplicated SaaS model that met the client expectation. We also provided them with a comprehensive model that included more complex calculations/assumptions. The model included essential components such as cash burn, Pro-forma, cost estimation, and a ballpark valuation estimate.

Pitch deck consulting

AlphaValley team collaborated with the Medlyte team to learn the key factors that make doctors use their product. We were sure that if we could weave the story by stepping into customer’s shoes, it would be accepted well by the investors. Our teams worked closely to finetune the value proposition. AlphaValley team supported the story with relevant market statistics and projections.

Outcome

Medlyte won a spot funding of $100k in a startup pitch competition held by Nasscom. The team also received an undisclosed amount in the seed round from an early-stage VC.