The client was looking for an experienced business plan consultant to help him achieve his goals.
Over 65% of UAE’s residents were witnessing fitness issues out of being overweight. The government was aware of the growing concerned and encouraged participation by everyone. While the market was growing, the unorganized/single clubs dominated the market. Many fitness enthusiasts found the conventional offering of local players disappointing.
They found modern fitness regimes such as high intensity more exciting.
Our client, a successful serial entrepreneur, wanted to seize this opportunity. Having already owned 10+ centers in other regions of the Gulf, he wanted to replicate the success in the UAE. He was seeking funds to launch a few gyms and become the preferred choice of fitness enthusiasts.
