Over 65% of UAE’s residents were witnessing fitness issues out of being overweight. The government was aware of the growing concerned and encouraged participation by everyone. While the market was growing, the unorganized/single clubs dominated the market. Many fitness enthusiasts found the conventional offering of local players disappointing.
They found modern fitness regimes such as high intensity more exciting.
Our client, a successful serial entrepreneur, wanted to seize this opportunity. Having already owned 10+ centers in other regions of the Gulf, he wanted to replicate the success in the UAE. He was seeking funds to launch a few gyms and become the preferred choice of fitness enthusiasts.
The client wanted to present the idea to a group of investors. For that, he required an information memorandum. While he had a competent team for business operations, he didn’t have a CFO. He was seeking a partner who could don the CFO hat. He wanted a consultant with prior experience of developing an investor pitch book for a fitness business.
Saved $’000s in costs by hiring a virtual CFO / Business Consultant
Investors appreciated the meticulous business planning
Raised undisclosed amount from investors. Set on the path to 40+ stores in five countries
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