AlphaValley Develops an Information Memorandum for Fitness Chain Franchise​


The client was looking for an experienced business plan consultant to help him achieve his goals.​

Over 65% of UAE’s residents were witnessing fitness issues out of being overweight. The government was aware of the growing concerned and encouraged participation by everyone. While the market was growing, the unorganized/single clubs dominated the market. Many fitness enthusiasts ​found the conventional offering of local players disappointing. ​

They found modern fitness regimes such as high intensity more exciting. ​
Our client, a successful serial entrepreneur, wanted to seize this opportunity. Having already owned 10+ centers in other regions of the Gulf, he wanted to replicate the success in the UAE. He was seeking funds to launch a few gyms ​and become the preferred choice of fitness enthusiasts.




How to find reliable information about the trends, consumer behaviour, and market?​


What are the key success factors based on best practices of the competitors in adjacent markets?​


How to plan the expansion of a fitness chain and assess the requirement of funds? ​


How to develop a convincing story and investment thesis for raising capital?​

The client wanted to present the idea to a group of investors. For that, he required an information memorandum. While he had a competent team for business operations, he didn’t have a CFO. He was seeking a partner who could don the CFO hat. He wanted a consultant with prior experience of developing an investor pitch book for a fitness business. ​

The Final Results

Saved $’000s in costs by hiring a virtual CFO / Business Consultant​

Investors appreciated the meticulous business planning ​

Raised undisclosed amount from investors. Set on the path to 40+ stores in five countries ​

Request a meeting to discuss your project

Contact us

Read more case studies


Business plan for hotel acquisition

A hotelier was looking to acquire a 4-star property. Learn how AlphaValley developed a persuasive business plan that helped him raise $6 million.


Pitch book for an audiobook platform

AlphaValley helped an audiobook app/platform finetune its business model and develop a compelling pitch deck. Read more.


IM & pitch deck for a pet healthcare startup

AlphaValley helped Wiggles develop a compelling business plan, financial model and pitch book. Learn how Wiggles raised a seed round with our help.

Share this case study